In today’s post, we will discuss the earnings of Instagram models, a topic that often sparks debate. Some believe they deserve their income, while others argue they are not doing any real work.
Regardless of one’s stance, it’s undeniable that these individuals, known as influencers, excel at capturing the right attention at the right time. This skill can be worth millions of dollars on its own. But how do they reach such a status?
Influencing: How It Works
Instagram has created a new market for individuals who showcase their lifestyle and earn a living from it. Brands seeking effective advertising and promotions targeting the internet-savvy generation found success through Influencers, who are people that impact their followers on social media platforms.
Having a large following on Instagram attracts companies to pay Influencers for posting about their products, giving them shout-outs, or incorporating their products into posts. Companies may send free products or even paychecks. For example, promoting a hotel company may result in free stays in luxurious rooms.
Popular types of models on Instagram include bikini models, who promote swimwear brands, and gym girls, who post sports-related content. Instagram has replaced the need for fashion magazines with its influential stars, creating a win-win situation for both parties.
A Different Generation of Teenagers
Before the term “influencer” became popular, companies would pay for TV commercials, as many people watched TV during the mid-1990s to mid-2000s. This has become obsolete as people now seek entertainment online through ad-free streaming services like Netflix, Hulu, and Amazon Prime Video. These platforms do the work for you, so you don’t need to be near your keyboard and mouse until your next session.
To target younger generations and millennials, companies have shifted to social media platforms where a large portion of their audience resides. Teenagers today demand constant entertainment and will dismiss anything deemed “uncool.” Instagram has become an advertising haven for companies, as it offers easy audience targeting through hashtags, Insights, location tags, and other features. However, how much can social media influencers charge for their efforts?
A Few Examples of Successful Models
Forbes lists Jennifer Selter, a former gym clerk, as a top influencer, with over 10 million followers. She earns between $15,000 and $50,000 per post.
Kayla Itsines is another big name, with her “Sweat with Kayla” fitness app generating $17 million in 2016. She has 11.5 million Instagram followers.
American model Kylie Jenner is the highest-paid model/businessperson on Instagram and the youngest billionaire woman in history.
To Conclude How Much Do Instagram Models Make
It’s clear that Instagram models with millions of followers can easily earn a significant amount of money, potentially up to $50,000 per post. However, it’s crucial to note that this income is a result of having a large following, and money alone cannot guarantee that.
Although you may not be earning thousands per post, there are still benefits to being a micro-influencer if you strategize effectively. Additionally, it’s comforting to know that micro-influencers often have a more loyal audience, as they typically have higher engagement rates than their macro-influencer counterparts.
Are you interested in becoming an influencer like those you see on Instagram daily? Share your thoughts in the comments below. Thank you for reading this article.